Founder Toolkit
Frameworks, mental models, and practical guides for founders building and scaling technology products.
New content is added regularly. Bookmark this page and check back often.
Product Strategy
Define your vision, set priorities, and align your product direction with business goals. Frameworks for competitive positioning, strategic bets, and long-term planning.
Coming soon
Product Discovery
Understand customer needs before building. Techniques for user research, problem validation, opportunity sizing, and turning insights into actionable product decisions.
Coming soon
Product Prioritization
Decide what to build next with confidence. Scoring models, trade-off frameworks, and methods for balancing customer value, business impact, and engineering effort.
Coming soon
Roadmaps
Communicate your product direction clearly. Approaches for outcome-driven roadmaps, stakeholder alignment, and balancing near-term delivery with long-term vision.
Coming soon
Go-to-Market
Launch with intent. Playbooks for positioning, pricing, channel strategy, launch planning, and aligning product with sales and marketing execution.
Coming soon
Product-Market Fit
Find and validate PMF before scaling. Signals to track, frameworks for measuring fit, and strategies for iterating toward a product the market truly wants.
Coming soon
AI Product Building
Build AI-powered products with discipline. Guidance on scoping AI use cases, managing model uncertainty, designing human-in-the-loop workflows, and shipping responsibly.
Coming soon
Templates & Downloads
Ready-to-use templates for PRDs, roadmaps, prioritization scorecards, discovery briefs, and more. Practical tools to accelerate your product practice.
Coming soon
Have a topic suggestion?
We are always looking for topics that matter most to founders. Share your ideas and help shape the toolkit.
Get in Touch